Every company is a media producer, says Ustream founder | #IBMimpact

ON AIR signSiliconANGLE’s live broadcasts of theCUBE are facilitated by Ustream.tv. Joining John Furrier and Paul Gillin at this week’s IBM Impact conference at Las Vegas’ The Venetian Resort and Casino was the CEO and founder of Ustream, Brad Hunstable.  The conversation discussed the importance of media production in the Enterprise, the capability of Ustream to safely and effectively transmit media for organizations and what the future holds for his company.

Ustream is currently the largest HD-capable live streaming option on the market. As Hunstable notes, “We started humbly and now have grown into a large provider for businesses. We built it completely from the ground up.”

Hunstable shared the origin of Ustream, which he created while he was deployed in the military so he would be able to watch his brother’s different band performances.

Watch the interview in its entirety here:

“I think where the growth in video is happening,” stated Hunstable, “is within the enterprise.” Enterprise customers are looking to Ustream because they require a full solution and Hunstable and his company can offer that to them. “The beauty of the Cloud is that you can, regardless of [company] size, quickly try different solutions and change or adopt,” he noted.

The reason Hunstable sees tremendous opportunity in the enterprise is evident. “Nestle produces more hours of content than all of Hollywood combined,” he said. “They viewed over 1 billion hours of video live.” This refers to events like corporate messaging aimed company-wide or at specific divisions among many other uses of media.

“Enterprise is a tremendous opportunity,” he stated. “We are going to continue to provide robust solutions for these companies to suit their specific needs. We come from a consumer background and want to bring that knowledge to the enterprise,” he continued. “The reality is that every company is a media producer. They are creating content in many different ways and that helps them reach their customers on a more personal level.”

While the opportunities for growth are at the enterprise level, Hunstable points out that his full solution is able to be utilized by smaller companies as well. “[Our solution] serves the needs of the entire Enterprise. That means small business should get the same consideration as the enterprise.”

The considerations he refers to have to do with a product that offers security and scale. “They want assurance that your product is safe and that their info can’t be compromised,” said Hunstable. “They also want scale. They want reliability.”

Hunstable cites the simple platform for Ustream’s success. “You can try before you buy. You can start off immediately,” he said. “And if you are a larger company with greater needs, you can talk with one of our sales associates and we can help get you started.”

(Originally published at SiliconANGLE.com)

photo credit: katielips via photopin cc
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What The Dell Is Going On In Austin?

large_6124798895DELL computer, since 1997, has consistently ranked as one of the top three PC companies, in terms of market share. Unfortunately for the PC market, sales have steadily been declining in favor of more mobile platforms, such as smartphones and tablets.

So what is a company whose bread and butter has been in the PC sales market to do? If you’ve been paying any attention to the computing world over the previous few months, you must be aware of the effort by Michael Dell and private equity firm Silver Lake to take DELL off of the public market and return it to a privately-held company.

Carl Icahn, one of the largest single shareholders in the company has been less than enthused by this plan and even set about to take over DELL with a leveraged buyout proposition of his own. The vote, originally scheduled for Wednesday of this week, has been postponed to Friday, August 2, in light of a final amended proposal by Dell and Silver Lake to over ten cents over the highest buyout offer so far.

In a letter to shareholders, Dell claimed, “After one of the most thorough processes in history, the highest price that any of the parties was willing to pay was $13.65 per share. Although no other party has offered to pay more than $13.65 per share, Silver Lake and I have now increased our offer to $13.75 per share, an increase to public shareholders of approximately $150 million, which is our best and final offer.”

Dell, in the same shareholder letter, claims the necessity to take the company private stems from a need to transform the company and transform it quickly. As noted in an article for ComputerWeekly.com, with the dramatic crash in sales of personal computers, Dell is looking to revive his company by focusing on a transition to a software and services firm.

Even amidst the boardroom drama unfolding before our eyes in real-time, DELL has announced their intentions to move in this direction, highlighting recent key updates to their OpenStack powered cloud services as well as the open source Hadoop services.

Additionally, DELL claims they intend to develop and support the Dasein open source project. Dasein is a Java-based cloud abstraction layer suited to application development.

“Dasein is the backbone of DELL Multi-Cloud Manager and is invaluable to users ranging from commercial software vendors to individual developers,” said George Reese, executive director of Cloud Computing at DELL.

Dell finished his letter to investors by asking that they use their vote, one way or the other. As the rules of the agreement stipulate, the buyout can only occur with a majority of the unaffiliated shares in the company. Unfortunately, the agreement also means any shareholder abstaining from voting is counted as a vote against the buyout. With greater than 25 percent of the shareholder votes still outstanding, the certainty of Dell’s buyout is in question.

photo credit: Gonzalo Merat via photopin cc

(Originally published at SiliconANGLE.com)